In the booming print-on-demand industry, the Global Commercial Printing Market was valued at USD 400.46 billion in 2019, and it is projected to be worth USD 460.28 billion by 2025 (Source). As the demand for printed items continues to grow, starting a printing business can be an excellent opportunity for entrepreneurs.
However, it is essential to understand the differences between print on demand and do-it-yourself printing to determine which is best suited for your business. In this article, we will explore the pros and cons of both options to help you make an informed decision.
Check also: Dropshipping VS Print On Demand and which one to choose?
Print on Demand vs. Do-It-Yourself Printing: What’s the Difference?
When it comes to starting a printing business, there are two main options: print on demand and do-it-yourself printing. While they may seem similar on the surface, there are some key differences between the two.
One of the main differences between print on demand and do-it-yourself printing is the amount of labor involved. With print on demand, the printing company handles all aspects of the printing process, from designing the product to shipping it to the customer. This can be a major benefit for those who want to start a printing business but do not have the time or resources to handle every aspect of the process. On the other hand, with do-it-yourself printing, the business owner is responsible for everything from creating the design to printing the product to shipping it to the customer.
Another difference is the range of products available. Print on demand companies typically offer a wide range of products, from t-shirts to mugs to phone cases. With do-it-yourself printing, the range of products is typically more limited, as the business owner is responsible for sourcing the materials and equipment needed to print each product.
Cost is also a major consideration. While do-it-yourself printing may seem like the more cost-effective option, it can actually be quite expensive, especially when factoring in the cost of equipment and materials. Print on demand, on the other hand, requires less upfront investment, as the printing company handles the production and shipping costs. However, the profit margin for each product may be lower due to the fees charged by the print on demand company.
Marketing strategies also differ between print on demand and do-it-yourself printing. With print on demand, the focus is typically on driving traffic to the company’s online store, as the products are sold exclusively through that channel. With do-it-yourself printing, the business owner may choose to sell products through a variety of channels, such as online marketplaces, social media, and in-person events.
Finally, the experience required for each option is also different. While it is possible to start a print on demand business with little to no experience in the printing industry, do-it-yourself printing requires a higher level of expertise. This is because the business owner is responsible for everything from selecting the right materials to troubleshooting equipment issues.
Understanding the differences between print on demand and do-it-yourself printing is essential for anyone looking to start a printing business. By carefully considering the pros and cons of each option, entrepreneurs can make an informed decision about which approach is right for them.
summay the differences between print on demand and do-it-yourself printing:
| Print on Demand | Do-It-Yourself Printing | |
|---|---|---|
| Labor Involved | Minimal labor required for production and fulfillment | Extensive labor required for production and fulfillment |
| Range of Products | Wide range of products available, including books, apparel, and home decor | Limited range of products available, usually focused on paper-based goods |
| Costs | Low upfront costs, with higher per-unit costs for each item produced | Higher upfront costs, with lower per-unit costs for each item produced |
| Marketing Strategies | Focus on online sales through e-commerce platforms | Focus on in-person sales through events and other physical channels |
| Experience Required | No specialized experience required | Specialized experience in printing and production is necessary |
Print on Demand vs Do-It-Yourself Printing Requirements
| Print-on-Demand Service | DIY Printing | |
|---|---|---|
| Labor | – Minimal labor involved – No need to invest in equipment or supplies – Printers handle production and shipping – Limited control over quality | – Requires more time and effort – Involves a higher upfront cost for equipment and supplies – Complete control over the production process and final product quality |
| Product Range | – Wide range of products available – Ability to offer a diverse selection to customers | – Limited product range based on available equipment and supplies – Potential to create unique products not found in a print-on-demand catalog |
| Costs | – No upfront costs or inventory requirements – Printers handle production and shipping – Higher per-unit cost for small orders – Lower profit margins | – Requires upfront investment in equipment and supplies – Ability to produce at a lower cost for larger orders – Higher profit margins |
| Marketing | – Easy integration with online marketplaces – No need to handle inventory or shipping – May have to compete with other sellers using the same service | – Ability to create a unique brand and marketing strategy – Control over inventory and shipping – Greater ability to differentiate from competitors |
| Experience | – Minimal experience required – Ability to partner with experienced providers for better results | – Requires experience and knowledge of equipment and software – Ability to develop unique solutions based on prior experience |
Conclusion
Overall, the best option for you will depend on your specific needs and goals. If you’re just starting out and want to minimize upfront costs, print-on-demand services may be the way to go. If you have more experience and want more creative control over the production process, DIY printing may be a better fit.
FAQ
Is it better to print on demand?
Printing on demand can be a better option for some businesses as it offers a number of benefits. For example, it allows for faster turnaround times, eliminates the need to hold inventory, and provides flexibility in terms of product offerings. However, whether or not it is better to print on demand will depend on your specific needs and circumstances. It’s important to carefully consider the pros and cons of each option before making a decision.