Omnisend vs Klaviyo: Which is the best fit for you?

When it comes to email marketing and automation, there are many options available to e-commerce businesses. Two of the most popular options are Omnisend and Klaviyo. Both platforms offer similar features and are designed to help e-commerce businesses grow. However, there are some key differences between the two that are important to consider when choosing which platform is right for your business.

Omnisend is a cloud-based marketing automation tool that was founded in 2014. It was created to meet the needs of emerging ecommerce businesses that were using standard available tools at the time. Omnisend is designed for sales-driven e-commerce businesses and is easy to use for beginners. It is more focused on automation, even over list segmentation. The pricing of Omnisend is more clear, which makes it a great option for businesses just starting out.

Klaviyo, on the other hand, is a cloud-based email management and marketing tool that was founded in 2012. It is designed for e-commerce stores and seamlessly integrates with popular e-commerce platforms. Klaviyo is perfect for advanced users but easy enough for even beginners to learn. Its platform is focused on a Listen, Analyze, and Act framework, which has worked well for them and their subscribers. It’s ideal for businesses looking to scale their marketing strategy.

Check Also: Shopify Email vs Klaviyo and Shopify email vs Mailchimp

If you’re just starting out with dropshipping, we recommend using Shopify’s built-in email marketing features. They have basic features that will allow you to set up automated emails for abandoned carts, order confirmations, and more. As your business grows and you start scaling, consider upgrading to a more advanced platform like Omnisend. Omnisend offers more automation options and advanced segmentation, which can help you increase sales and improve customer engagement. Once you’ve established your brand and are ready to take your email marketing to the next level, consider using Klaviyo. Klaviyo is a more advanced platform that offers a wide range of features and integrations. If you’re looking to take your email marketing to the next level, you can even hire someone to help you manage it on Klaviyo.

Omnisend

Omnisend is a cloud-based marketing automation tool that was founded in 2014 by Rytis Lauris and Justas Kriukas as a specialized email marketing platform for emerging ecommerce businesses. Recognizing the need for more advanced tools, they rebranded as Omnisend and expanded to become an omnichannel marketing automation platform. Today, Omnisend has offices in the US, UK, and Lithuania and serves over 50,000 customers worldwide.

One of Omnisend’s main features is its automation capabilities, which allow businesses to automate various marketing tasks, such as abandoned cart follow-up, event-triggered emails, and drip email marketing campaigns. Additionally, Omnisend provides A/B testing, analytics and advanced reporting, customizable templates, and integration with various e-commerce and messaging platforms. Additionally, Omnisend allows you to see who purchased items from specific emails, which is a useful feature for sales-driven e-commerce businesses.

In terms of functionality, Omnisend offers a wide range of features, including: A/B testing, abandoned cart follow-up, analytics and advanced reporting, auto-responders, customizable templates, drip email marketing campaign functionality, event-triggered emails, integration with e-commerce platforms, integration with messaging platforms, landing pages, list management, regulation compliance, SMS marketing, and web forms.

It’s worth noting that Omnisend is designed for more advanced users who may have outgrown their beginner-friendly email marketing platform and is not as advanced as Klaviyo. But it’s still a good option if your main concern is automation over list segmentation.

Klaviyo

Klaviyo is an email marketing and automation platform that was founded in 2012 in Boston, Massachusetts by Andrew Bialecki and Ed Hallen. Klaviyo’s platform is focused on a “Listen, Analyze, and Act” framework, which has helped them to successfully serve more than 50,000 businesses of all sizes across the globe.

Klaviyo is a cloud-based email management and marketing tool that is perfect for advanced users but easy enough for even beginners to learn. Its main focus is on e-commerce stores and it seamlessly integrates with popular e-commerce platforms including Magento, Shopify, and WooCommerce. Additionally, it’s also a good option for B2B and B2C companies that have a custom website instead of an e-commerce platform.

Once integrated with your e-commerce store, Klaviyo will import customer information, allowing you to start segmenting customers and targeting them with specific emails, campaign activity, and flows. For example, you can send specific promotional campaigns to predefined subscribers, then send abandoned cart reminders to those who didn’t complete a purchase and targeted emails to repeat customers.

Klaviyo offers a wide range of features including A/B testing, analytics, auto-responders, customer data, drip email automation, event-triggered emails, integration with e-commerce platforms, integration with Facebook audiences, landing pages, list segmentation and management, regulation compliance, templates, web forms, and workflow creation.

Overall, Klaviyo is a great option for businesses that are looking for a powerful email marketing and automation platform that offers a wide range of features, seamless integration with e-commerce platforms, and a focus on customer data and segmentation.

Omnisend vs Klaviyo

First, Omnisend’s main focus is automation, whereas Klaviyo’s focus is on customer data and segmentation. Omnisend is designed for sales-driven e-commerce businesses and its main feature is that you can see who purchased items from specific emails. On the other hand, Klaviyo’s main focus is on e-commerce stores and it seamlessly integrates with popular e-commerce platforms and allows you to import customer data and segment your audience to target them with specific emails.

In terms of functionality, both platforms offer similar features such as A/B testing, analytics, auto-responders, customizable templates, drip email marketing campaign functionality, event-triggered emails, integration with e-commerce platforms, list management, and regulation compliance. However, Klaviyo also includes features such as integration with Facebook audiences, landing pages, and workflow creation.

Another difference is the pricing. Omnisend offers a free plan and paid plans starting at $16/month, while Klaviyo’s pricing starts at $20/month. Both platforms offer a free trial, so it’s worth trying out both to see which one works best for your business.

In terms of ease of use, both platforms are user-friendly and offer a wide range of tutorials and support resources. However, Omnisend may be more suitable for beginners while Klaviyo is more advanced and offers more advanced features.

Ultimately, the choice between Omnisend and Klaviyo will depend on your business’s specific needs and goals. If you’re looking for a platform that focuses on automation and sales-driven e-commerce businesses, Omnisend may be the right choice for you. However, if you’re looking for a platform that focuses on customer data and segmentation, Klaviyo could be a better option. Both platforms offer a wide range of features and functionalities, and it’s worth trying out both to see which one works best for your business.

In terms of scalability, both Omnisend and Klaviyo can handle large volumes of data and cater to businesses of all sizes. Omnisend is a good option for businesses that are looking for a more affordable solution, while Klaviyo is a better option for businesses that are looking for more advanced features and integrations.

In summary, Omnisend and Klaviyo are both solid options for email marketing and automation, but each platform has its own strengths and weaknesses. Omnisend is focused on automation, while Klaviyo is focused on customer data and segmentation. Both platforms offer a wide range of features and functionalities and it’s worth trying out both to see which one works best for your business.

Conclusion

In conclusion, Omnisend and Klaviyo are both powerful email marketing and automation platforms that are designed to help e-commerce businesses grow. Both platforms offer similar features such as A/B testing, abandoned cart follow-up, analytics, auto-responders, customizable templates, drip email campaigns, event-triggered emails, e-commerce integrations, landing pages, list management, and regulation compliance.

One of the main differences between the two platforms is that Omnisend is focused on automation and Klaviyo is focused on list segmentation and management. Omnisend also offers SMS marketing and integration with messaging platforms, while Klaviyo offers integration with Facebook audiences and workflow creation.

Ultimately, the choice between Omnisend and Klaviyo will depend on the specific needs and goals of your business. Both platforms offer a free trial, so it’s recommended to try them out and see which one works best for you.

Which one to choose Omnisend or Klavio ?

If you’re just starting out with dropshipping, we recommend using Shopify’s built-in email marketing features. They have basic features that will allow you to set up automated emails for abandoned carts, order confirmations, and more. As your business grows and you start scaling, consider upgrading to a more advanced platform like Omnisend. Omnisend offers more automation options and advanced segmentation, which can help you increase sales and improve customer engagement. Once you’ve established your brand and are ready to take your email marketing to the next level, consider using Klaviyo. Klaviyo is a more advanced platform that offers a wide range of features and integrations. If you’re looking to take your email marketing to the next level, you can even hire someone to help you manage it on Klaviyo.

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