Native advertising has become an increasingly popular way to drive traffic and sales for dropshipping businesses. Native ads are designed to blend seamlessly into the content around them, making them less intrusive than traditional display ads. They can be placed on a wide range of platforms, including social media, news websites, and mobile apps.
Popular platforms for running native ads include Taboola, Outbrain, Revcontent, Sharethrough, Disqus, and more. These platforms allow you to create targeted ads that reach your desired audience, making them a powerful tool for driving sales and growing your dropshipping business.
In this post, we’ll take a closer look at native ads and how they can be used for dropshipping, including how to set up a campaign, best practices for success, and examples of native ads that have been used effectively in the dropshipping industry.
Types Of Native Ads
When it comes to native advertising, there are several different types of ads to choose from. The most common types include in-feed ads, in-ad units, and promoted content.
In-feed ads are typically found in content-based sites like news websites, blogs or social media platforms, and they look similar to the content that surrounds them. They are usually placed in a feed-based layout and are intended to be consumed in the same way as organic content.
In-ad units, also known as native display ads, are typically found in apps and mobile websites. They are designed to fit the layout of the app or mobile site, and they often include interactive features like click-to-call, click-to-map, or click-to-video.
Promoted content is a type of native ad that features sponsored content in the form of articles, videos, infographics, and other types of content. These ads are designed to look and feel like the editorial content on a website, and they often include a sponsored or promoted label.
All these types of native ads have their own unique benefits and can be used to drive different types of results. Understanding the different types of native ads can help you select the best option for your dropshipping business.
Popular Platforms for Running Native Ads
When it comes to running native ads for your dropshipping business, there are several popular platforms to choose from. These platforms offer different types of native ads, targeting options, and pricing. Some of the most popular platforms for native advertising include:
- Taboola: This platform offers in-feed native ads and is known for its high-quality traffic, targeting options, and sophisticated analytics. It’s suitable for different types of businesses and industries.
- Outbrain: This platform offers a variety of native ad formats, including in-feed and in-ad units. It specializes in driving high-quality traffic and offers a wide range of targeting options.
- Revcontent: This platform focuses on quality over quantity, it offers a variety of ad formats and targeting options, and it is known for its high-performing ads.
- Sharethrough: This platform offers in-feed native ads and focuses on brand awareness and engagement. It offers a wide range of targeting options and is suitable for different types of businesses and industries.
- Disqus: This platform offers in-feed native ads and is known for its high-performing ads, targeting options and ability to reach a wide audience.
When choosing a platform, it’s important to consider your budget, targeting options, and ad formats that are suitable for your business. Once you’ve chosen a platform, you can create your ad, set targeting options, and launch your campaign.
Setting up a Native Ad Campaign
Once you have a good understanding of the different types of native ads and the platforms available, you’re ready to set up your native ad campaign. The process of setting up a native ad campaign can vary slightly depending on the platform you choose, but generally, it follows these steps:
- Choose a platform: Select a platform that best suits your business goals, targeting options, and budget.
- Create the ad: Select the type of ad you want to run and create the ad content and design. Make sure to include a clear and compelling call to action.
- Set targeting options: Define the target audience for your ad based on factors such as demographics, interests, behaviors, and location.
- Launch and monitor: Launch your campaign and start tracking its performance using the analytics and reporting tools provided by the platform.
- Optimize and adjust: Continuously monitor the performance of your ads and make adjustments as needed to improve their effectiveness.
It’s important to keep in mind that native ad campaigns may take some time and experimentation to get them right, so don’t be discouraged if your initial results aren’t as high as you hoped. Continuously testing different ad formats, targeting options, and ad copy can help you find the right combination that works best for your business.
Best practices for Native Ads in Dropshipping
Running effective native ad campaigns for your dropshipping business requires some strategy and planning. Here are a few best practices to keep in mind:
- Blend in with the surrounding content: Native ads are designed to blend seamlessly into the content around them. Make sure your ad copy and images look and feel like the content around them to make them less intrusive.
- Target the right audience: Make sure to target the right audience by using the targeting options provided by the platform. Use demographics, interests, behaviors, and location to reach the right people.
- Make use of analytics and reporting tools: Make use of the analytics and reporting tools provided by the platform to track the performance of your campaign and make adjustments as needed.
- Test different ad formats: Try different ad formats to see which one performs the best for your business.
- Use attention-grabbing headlines: Use headlines that grab the attention of your audience, to increase the chances of them clicking on your ad.
- Use high-quality images and videos: Use high-quality images and videos that are relevant to your products and services to increase the chances of your ad being clicked on.
- Include a clear call to action: Include a clear call to action in your ad, such as “Buy Now” or “Learn More” to increase the chances of conversions.
By following these best practices, you can increase the chances of your native ad campaign being successful for your dropshipping business.
Examples of Native Ads for Dropshipping
To give you an idea of how native ads can be used effectively for dropshipping, here are a few examples of campaigns that have been successful in the industry:
- Example 1: A native ad with the title “Incredible: seniors are snapping up this new toothbrush, here’s the reason!” promoting a new ultrasonic toothbrush that is safer and healthier for teeth. The ad features an image of the toothbrush which takes you to an article that describes the product in detail and includes a link to the checkout page. The article highlights the ultrasonic technology, deep cleaning, and gum health benefits of the toothbrush and how it removes plaque and stains, improves gum health, and promotes overall oral hygiene.
- Example 2: A native ad with the title “This Viral Device Relieves Coughing Fast (And It Actually Works)” promoting a product called AirPhysio, which is a lung-cleaning device. The ad features an image of a man coughing which takes you to an article that describes the product and its benefits in detail.
The article includes a link to the product landing page where the device is sold for $59, and a comparison to similar products on AliExpress that cost $29. The ad highlights the AirPhysio’s effectiveness in relieving coughing, improving breathing and overall lung health. The targeting options are set to reach the audience interested in respiratory health, and in finding a solution for coughing. The ad is placed on health and wellness websites and apps.- ad image
- similar product on aliexpress
Conclusion
In conclusion, native ads are a powerful tool for driving sales and growing your dropshipping business. They are designed to blend seamlessly into the content around them and can be placed on a wide range of platforms, including social media, news websites, and mobile apps. Popular platforms for running native ads include Taboola, Outbrain, Revcontent, Sharethrough, Disqus and many others.
When setting up a native ad campaign, it’s important to choose the right platform, create an effective ad, set targeting options, and continuously monitor and optimize the campaign’s performance. By following best practices and using the right strategies, you can increase the chances of your native ad campaign being successful.
To see more examples of native ads for dropshipping and get more tips and strategies, check out the article “7 Winning Dropshipping Ads Examples on Facebook, TikTok, and YouTube“.